26年WH商务英语(跨国商务) 跨国公司品牌故事营销策略探讨-以I K E A1.38- A I18.42为例-约33755字符.docx

A Discussion of Brand Story Marketing Strategies of Multinational Corporations—A Case Study of IKEA跨国公司品牌故事营销策略分析—以宜家（IKEA）为例Submitted by Li HeyiStudent Number 202226905063Supervised by Huang ShenglanStudent’s Phone Number 18370623919School of Foreign StudiesJiangxi Normal UniversityMay 2026iAbstractNowadays, with the deepening of market globalization, global brand competition is becoming increasingly fierce. Brand story marketing has become a key mag...