Research on Storytelling Marketing Strategy of Cross-border E-commerce Handmade Cultural Creative Products: A Case Study of Cultural Tracing and Emotional Narration of Etsy Jewelry Sellers跨境电商手工文创“讲故事”营销策略研究——以 Etsy 手工珠宝卖家文化溯源与情感叙事为例Submitted by Gong WenruiStudent Number 202226904024Supervised by Guo RuiStudent's Phone Number 18379206937School of Foreign StudiesJiangxi Normal UniversityApril 2026iAbstractAgainst the intensified homogenized ...
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