26年WH商务英语 “中国制造”到“中国品牌”：“场景化”营销在灯具品牌出海中的应用研究——以中山某灯饰公司熔岩灯品牌为例0.18-AI32.94(10437字).docx

From “Made in China” to “Chinese Brands”: Research on the Application of “Scenario-Based” Marketing in the Overseas Expansion of Lighting Brands — A Case Study of a Lava Lamp Brand from a Lighting Company in ZhongshanA ThesisSubmitted in Partial Fulfillment of the RequirementsFor the Bachelor’s Degree in English Language and LiteratureByHou Lihong Undergraduate ProgramDepartment of Foreign LanguagesXiangnan UniversitySupervisor: Peng XianrongAcademic Title:...