26年CH商务英语 多模态话语分析视角下泉州城市品牌传播策略研究-终稿全(7539字).docx

毕 业 论 文Research on the Brand Communication Strategy of Quanzhou from the Perspective of Multimodal Discourse Analysis多模态话语分析视角下泉州城市品牌传播策略研究学 院外国语学院专 业商务英语学生姓名舒俊源学 号220204017指导教师黄雅君2026 年 6 月Abstract: I started this project with a pretty straightforward question: how does Quanzhou—one of the key cities along today's Maritime Silk Road—actually get its brand story across? To find out, I took a multimodal discours...