26年CH商务英语 关键词：城市形象；多模态话语分析；非遗；泉州-终稿全(8451字).docx

毕 业 论 文Multimodal Discourse Analysis of Short Videos on Quanzhou’s Intangible Cultural Heritage Urban Image泉州非遗城市形象短视频的多模态话语分析学 院外国语学院专 业商务英语（国际课程）学生姓名熊梓萱学 号220204027指导教师黄雅君2026 年 6 月Abstract:In 2021, “ Quanzhou: World Maritime Trade Center of Song and Yuan China” was inscribed on the World Heritage List, and intangible cultural heritage has become an important part of Quanzhou short video dissemination. This...