26年CH商务英语 220204032-苏 关键词：功能对等理论；耐克广告；广告翻译；跨文化传播；翻译策略；-终稿全(9921字).docx

毕业论文A Study on the English-Chinese Translation of Nike Advertisements Based on the FunctionalEquivalence Theory基于功能对等理论的耐克广告英译汉研究学 院外国语学院专 业商务英语（国际课程班）学生姓名苏琪学 号220204032指导教师林琳2026 年 4 月Abstract: Against the backdrop of deepening economic globalization, transnational communication of apparel brands is essential for enterprises to expand global markets. This study is based on Eugene Nida’s functional equivalence theory ...