26年CH商务英语 关键词：潮玩；跨境电商；目的论；产品文案；翻译策略-终稿全(11897字).docx

毕业论文（设计）A Study on the Translation of Cross-border E-commerce Copywriting for Trendy Toys from the Perspective of Skopos theory目的论视角下跨境电商潮玩产品文案的翻译研究学 院外国语学院专 业商务英语学生姓名魏佳怡学 号220204094指导教师林琳2026 年 4 月Abstract Under the global e-commerce ecosystem, product copy for Chinese trendy toys must simultaneously inform, narrate, and convert. Since IPs such as Pop Mart's Labubu carry dense cultural and affective meaning, thei...