26年CH商务英语 关键词：目的论；苹果英文广告汉译；翻译策略-终稿全(8581字).docx

i毕 业 论 文A Study on the E-C Translation Strategies of Apple's Advertisement from the Perspective of Skopos Theory从目的论视角探讨苹果公司广告英汉翻译策略学 院外国语学院专 业商务英语学生姓名魏子聪学 号220204016指导教师林雱2026 年 4 月iiAbstract：In today's globalized market, Apple Inc. has emerged as a leading technology giant, with advertising playing a pivotal role in its worldwide success. As China has become one of Apple's key markets, the Chinese translation o...