26年CH商务英语 多模态协同视角下福建省城市品牌传播研究：社交媒体中视觉与语言的交互机制-终稿全-约38352字符.pdf

Abstract:In the era of digital media, city brand communication has profoundly shifted fromtraditional, unidirectional text promotion to the co-creation of multimodal symbols within thecontext of social media. As the core area of the 21st-Century Maritime Silk Road, Fujian Provincepossessesrichregionalculturalresources,makingtheconstructionandcross-culturalcommunication of its urban image on digital platforms particularly crucial. Based on MultimodalDiscourse Analysis and V...