26年CH商务英语 跨文化交际视角下美国科技产品广告语的汉译策略-终稿全-约58950字符.pdf

Abstract: With the deepening of globalization, American sci-tech products have entered theChinese market at an accelerating pace. As the core carrier of brand culture and values, thequality of advertising slogan translation directly affects Chinese consumers' acceptance of brands.Based on Hofstede's cultural dimension theory, this study focuses on the difference betweenindividualism and collectivism, and explores domestication and foreignization strategies fortranslat...