26年CH商务英语 关键词：跨文化广告;麦当劳;消费者心理;广告本土化;中英对比-终稿全(10017字).docx

毕业论文（设计）Exploring the Differentiated Emotional Responses Triggered by McDonald's Advertising amongChinese and British Consumers探究麦当劳广告在中英消费者中激发的差异化情绪反应学 院外国语学院专 业商务英语（国际课程）学生姓名丁子璇学 号220204050指导教师林雱2026 年 6 月iAbstractIn the context of global marketing, the cross-cultural adaptability of multinational brand advertising directly affects consumers' emotional response and communication effect. This paper takes McDonald's...