26年CH商务英语 目的论指导下汽车的广告英译汉翻译研究-终稿全-约33119字符.pdf

Abstract:In 2026, China’s automobile industry grows steadily. Cross-border exchanges betweenChinese and foreign automotive brands are getting more frequent. English-Chinese translation ofautomobile advertisements is key to brand promotion and market expansion.This thesis explores English-Chinese translation strategies for automobile advertisements. Itis guided by Skopos Theory. Skopos Theory is a core theory in functionalist translation studies.Skopos Theory has three ...