26年CH商务英语 翻译美学视角下雅诗兰黛产品说明书的英汉翻译策略研究-终稿全-约46393字符.pdf

Key words: Translation Aesthetics; product instructions; translation strategieAbstract:The global high-end beauty market is very competitive, and the product manual has become an important vehicle through which companies transmit their brand values and promote sales.There are more existing studies on the translations of regular cosmetics, but the high-end beauty instructions are troubled with how to balance scientific precision and aesthetical expressions.Based on ...