26年CH商务英语 目的论视角下国际餐饮品牌口号翻译的文化适应性策略研究-终稿全-约50472字符.pdf

2Abstract: The translation of international catering brand slogans is crucial to their success inthe Chinese market. Such translation represents not mere linguistic conversion, but also a culturaladaptation strategy with commercial purposes. From the perspective of Skopos Theory, this studysystematically sorted out the cultural adaptation strategies adopted by international catering brandslogans in the process of Chinese translation, and analyzes how these strategie...