26年CH商务英语 本地化理论在跨境电商产品描述翻译中的应用——以SHEIN网站为例-终稿全-约37217字符.pdf

i Abstract: With the continuous development of the global economy, cross-border e-commerce has emerged as a vital force driving global trade and cultural exchange. The translation of the product descriptions, a critical link influencing brand communication and consumer behavior, plays an indispensable role in this context. Traditional translation theories, attaching more importance to linguistic equivalence, often fail to meet the complex demands of cross-border...