26年CH商务英语 功能对等理论视角下跨境电商产品描述的本地化翻译策略-终稿全-约41448字符.pdf

i Abstract: In recent years, with the rapid development of globalization as well as the digital economy, cross-border e-commerce is becoming an important driving force for the development of global commerce. Product description is an important link for the seller to connect with the overseas consumer. It will affect consumers’ buying decisions. But at present, there are also problems with the way of translation, like inflexible literal translation and cult...