26年CH商务英语 目的论视角下奢侈品广告语的跨文化改写策略-终稿全-约46938字符.pdf

i Abstract: At present, the scale of China's luxury consumer market is constantly expanding, and the cross-cultural communication effect of luxury advertising language is directly related to the recognition of the brand in the market. This paper takes the Skopos Rule, Coherence Rule, and Fidelity Rule in Skopos Theory as the analytical basis. It selects the Chinese and English advertising copies on the official websites of Chanel, Hermès, and Louis Vuitto...