26年CH商务英语 基于功能目的论的宝洁品牌本土化翻译策略研究-终稿全-约67169字符.pdf

Abstract：Taking Skopos Theory as the theoretical framework, this study focuses on thelocalized translation practice of Procter & Gamble’s brands in the Chinese market, aiming toexplore the applicability and guiding value of Skopos Theory in commercial translation research.Three primary translation strategies employed by P&G are identified and analyzed, namelytransliteration, the integration of literal translation with cultural transplantation, and thephonetic-semanti...