26年CH商务英语 220204010-仲 交际翻译理论视角下小米营销文案的翻译策略分析-终稿全-约36979字符.pdf

Abstract: As economic globalization moves forward, many technology brands have to dealwith users from different cultural backgrounds. The translation of marketing copy has become a keyfactor in whether brands can go out smoothly. Xiaomi's marketing copy has its own brandcharacteristics and can adapt to the needs of different markets, so it is representative to use it as aresearch sample. Taking Peter Newmark's theory of communicative translation as the frame...