25年原文改 社交媒体营销对消费者购买决策的影响：基于心理学视角的实证研究--【改】(2).doc

1The impact of social media marketing on consumer purchasing decisions: an empirical study based on a psychological perspective23ABSTRACT This article explores the impact of social media marketing on consumer purchasing decisions from a psychological perspective, aiming to reveal how social media marketing influences consumer purchasing intentions and behaviors through psychological mechanisms such as emotional responses, social identification, and interactivity. Thi...