1《开杠吧！45°青年》——媒介策略视角关于爱华仕品牌营销策划案作品阐述AbstractBased on the requirements of the brand strategy of Aihuashi and the advertising theme of "Aihuashi luggage, if it can be loaded, the world is yours", and from the perspective of functional value and emotional value, establish communication with young users and form interaction, so that Aihuashi has become the advertising purpose of the luggage brand loved by young users. Through market re...
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