《偏向远山行》——基于广告策划视角关于爱华仕品牌营销策划案作品阐述IAbstractAn elaboration of the marketing plan work based on the brand proposition released by OIWAS in the 16th National College Students Advertising Art Competition. The work is produced for the purpose of increasing the popularity of OIWAS among college students and young working people as well as increasing the penetration rate and frequency of use of the product.The introductory part focuses on ...
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