26年WH商务英语会计 国际品牌在华本土化营销策略研究以I K E A为例1.24- A I13.04_1-约48422字符.docx

iResearch on the Localization Marketing Strategy of International Brands in China: Taking IKEA as an Example国际品牌在华本土化营销策略研究——以宜家为例Submitted by Wu ChenfeiStudent Number 202226903095Supervised by Ma LianjunStudent’s Phone Number 13807943416School of Foreign StudiesJiangxi Normal UniversityApril,2026 iiiiiAbstractThe study found that in the more than 20 years of operation in China, IKEA has gradually changed from the original global standardization mo...