26年WH商务英语(跨国商务) 快时尚品牌的绿色清洗策略分析--H M企业传播0.26- A I16.1案例研究-约86118字符.docx

Analysis of Greenwashing Strategies in Fast Fashion Brands——A Case Study of H&M's Corporate Communication快时尚品牌的“洗绿”策略分析—以 H&M企业传播为例Submitted by 况倩Student Number202226905083Supervised by 欧阳倩Student's Phone Number18879596845School of Foreign StudiesJiangxi Normal UniversityApril 7, 2026iAbstractAgainst the backdrop of the prominent greenwashing issue in the fast fashion industry under the global sustainable development trend, and to make up for th...