26年WH商务英语(跨国商务) 跨境电商英语促销文案语篇结构研究0.75- A I21.2-约51706字符.docx

A Study on the Discourse Structure of English Promotional Copy in Cross-border E-commerce跨境电商英语促销文案语篇结构研究Submitted by 郭慧晶Student Number 202226905047Supervised by 易文静18379828484School of Foreign StudiesJiangxi Normal UniversityApril 2026iAbstractThe cross-border e-commerce has undergone an immense development across the globe, and English promotional texts have become a key instrument in appealing to international buyers and influencing their purchasing...