iAbstractThe global fast fashion industry is a major driver of environmental damage and social injustice. To deal with growing criticism, big companies like Inditex (Zara), H&M Group, and Shein have started releasing ESG reports to look legitimate. But their communication is not honest. Instead, much of what these reports claim turns out to be greenwashing — using words to appear sustainable without real action.This study uses Critical Discourse Analysis (...
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