目 录引言..................................................................2一、调查目的..........................................................2二、调查对象及范围....................................................2三、调查计划..........................................................6四、调查内容分析......................................................6（一）平台商品产品力与购物体验........................................6（二）关键意见领袖与消费者民族中心主义................................9（三）价格敏感性与品牌认知....
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