25年WP数字媒体艺术-《泊本水乳套装》影视广告片创作-4.180-9540.docx

IIAbstractWith the rapid development of the domestic skin care market, consumers' demands for product efficacy and brand experience are constantly rising. As an important means of brand communication, movie and TV commercials have a direct impact on consumer s' shopping choices in terms of their creative performance and communication effects. T his study combines market trends and consumer demands to create a complete film and television commercial, aiming t...