25年WP数字媒体艺术-《荣耀90》影视广告片创作-7.10-8492.docx

IIAbstractWith the rapid advancement of the mobile internet era, the smartphone market has become increasingly saturated. Against the backdrop of severe product homogeneity and intense marketing competition, film and television commercials have emerged as a critical tool for mobile phone brands to promote themselves, playing a pivotal role in brand building. A successful advertisement not only helps establish a positive brand image and communicate product perfo...