25年WP数字媒体艺术-《古韵风华》辽瓷宣传片创作-7.890-8888.docx

AbstractThis design mainly takes the communication mode of tangible cultural heritage as the entry point to explore the function positioning and creation paradigm of Liao ceramics promotional video in the contemporary cultural communication system. Based on the 5W theory of communication and the theory of non-heritage revitalization, the design analyzes the history of Liao porcelain, its origin, cultural connotation, artistic value and communication needs, in o...