22年WP 关联理论视角下广告双关语研究 ---以安全健康类英语公益广告为例-约66462字符.docx

1ContentsAcknowledgementsAbstract（English） Abstract (Chinese) Chapter 1 Introduction1.1Reaserch Background1.2 Purpose and Significance of the Study1.3 Structure of the StudyChapter 2 Literature Review 2.1 Foreign Studies on Puns2.2 Domestic Studies on Puns2.3 ConclusionsChapter 3 Theoretical Framework: Relevance Theory3.1 A Brief Introduction about Relevance Theory3.2 Principle of Relevance3.3 The Role of Relevance Theory in Advertisement PunsChapter 4 Analysis and Dis...