22年WP终稿 刘_目的论视角下洗护类产品商标汉译分析-约30440字符.docx

AbstractAs the global economy grows rapidly, foreign commodities are pouring into the market in China in growing numbers. In a highly competitive market, foreign enterprises try their best to build up corporate image and expand market share. For a brand, its translation plays a pivotal role in establishing the brand image and a good trademark name occupies an important position in improving the market share of goods. Therefore, an increasing number of en...