22年WP终稿 A Study of E-C Translation of Advertisements from Functional Equivalence Theory-约48454字符.docx

11. IntroductionThe process of globalization has led to sweeping changes in the world, and as the process of globalization accelerates, the political, economic and cultural exchanges between countries are deepening. As a result, an increasing number of foreign goods have entered the Chinese market and have also captured most of the market in China. Advertising, as a medium between businessmen and consumers, has penetrated into almost every moment of people...