26年WH商务英语(跨国商务) 露露柠檬的本地化研究 跨文化视角下的中国市场营销策略6.46- A I24.01-约40980字符.docx

Study on the Localized Marketing Strategy of Lululemon in the Chinese Market from a Cross-Cultural Perspective跨文化视角下露露乐蒙在中国市场的本土化营销策略研究Submitted by Song SiqinStudent number 202226905064Supervised by Hu XiSchool of Inter-cultural StudiesJiangxi Normal UniversityMarch 2026iAbstractWith the process of economic globalization and the continuous development of technology, more and more multinational enterprises hope to enhance their brand influence, expan...