25年WP大数据分析赋能跨境电商运营优化研究计算机哈尔滨剑桥学院-刘智琦_202502181353340-10282.docx

IIABSTRACTUnder the dual drivers of economic globalization and technological innovation, cross-border e-commerce has gradually become a key force in driving global economic growth. This study focuses on the application of big data analytics in optimizing cross-border e-commerce strategies, systematically examining the core technologies involved in data collection, processing, and analysis, and exploring their strategic value in precision marketing and supply chain ...