25年WP汽车服务工程-哈尔滨奇瑞盛鼎4S店服务营销策略研究-2.350-14494.docx

IIAbstractThis study takes Harbin Chery Shengding 4S Store as a case study to investigate the current status, issues, and improvement measures of its service marketing strategy. The study aims to comprehensively analyze the specific practices of the store in customer service, sales promotion, and brand promotion, evaluate the actual effects of these strategies on customer satisfaction, market share, and brand influence. Identify existing problems and shortcomin...