25年WP汽车服务工程-哈尔滨之星奔驰4S店售后服务管理分析与研究-0.680-19480.docx

IIAbstractIn the present highly competitive automotive market, the quality of after-sales service has turned into a crucial measure for gauging the core competitiveness of automotive brands. Particularly for premium automotive brands, high-quality after-sales service acts as an essential support for upholding customer relationships and enhancing brand image. Even though Harbin Star Mercedes-Benz 4S Store holds a certain degree of market influence within the regio...