25年WP汽车服务工程-哈尔滨广申奥迪汽车4S店营销策略研究-12.570-18092.docx

IIAbstractWith the fierce competition in the automotive market and the diversification of consumer demands, optimizing marketing strategies for 4S stores has become a key factor in enhancing their competitiveness. As one of the first authorized dealers of FAW-Volkswagen and Audi in China, Harbin Guangshen Audi Auto 4S Store is facing the challenge of increasingly diverse consumer demands against the backdrop of the mature stage of China's auto market. This ...