25年WP汽车服务工程-哈尔滨博能长城哈弗4S店营销策略研究-4.740-22619.docx

IIAbstractBased on the background of the Internet era, this paper studies the marketing strategy of the Great Wall Harvard 4S store. With the development of the automotive industry, the Great Wall Harvard 4S store is facing challenges such as intensified market competition and declining sales. Using the methods of literature research, data analysis and theoretical analysis, with the help of pest, SWOT analysis and 7p service marketing theory, this paper an...