25年WP视觉传达设计-云酥坊中式糕点系列产品包装设计-4.590-7785.docx

IIAbstractWith the gradual increase of social consumption levels and the strengthening of cultural confidence, Chinese pastries, as an important component of traditional dietary culture, have seen their packaging design become a key factor in enhancing brand value and connecting with consumer emotions. This paper focuses on the packaging design of Chinese pastries, exploring the integration of traditional elements with modern design concepts through cultural her...