25年WP汽车服务工程-哈尔滨长安SL新能源汽车营销策略研究-11.350-23668.docx

IIAbstractAgainst the backdrop of intense competition in the new energy vehicle market, major brands are continuously optimizing their marketing strategies to seize market share. The effectiveness of Changan SL's new energy vehicle marketing strategy in the Harbin area has attracted much attention. The purpose of this study is to deeply analyze the views of consumers in Harbin on the marketing strategy of Changan SL new energy vehicles, identify existing pr...