25年WP汽车服务工程-理想汽车哈尔滨HC店体验营销策略研究-16.710-28800.docx

IIAbstractWith the rapid development of the new energy vehicle market, experiential marketing, as an innovative marketing model, plays a crucial role in enhancing brand competitiveness and consumer loyalty. This paper takes the Harbin HC store of Li Auto as the research object and comprehensively analyzes its marketing strategies and implementation effects in the new energy vehicle market based on the theory of experiential marketing. Through literature resear...