25年WP视觉传达设计-天玺休闲娱乐会馆视觉识别系统设计-7.760-10771.docx

IIAbstractIn urban life, leisure and entertainment venues serve as crucial spaces for people to unwind and foster emotional connections, where brand image construction significantly impacts user experience and market competitiveness. This paper takes Tianxi Leisure Club as a case study, systematically designing its visual identity system based on brand positioning and core values. The logo innovatively adopts the concept of "Tianxi as a Seal," embodying the ce...