25年WP汽车服务工程-昌谷汽车科技宁波公司客户关系管理研究-12.550-20652.docx

IIAbstractAgainst the backdrop of the rapid development of the automotive technology industry, customer relationship management has become the key for enterprises to enhance their competitiveness. As a leader in the industry, Changgu Automotive Technology (Ningbo) Co., Ltd. is also confronted with the challenge of customer relationship management. This article conducts an in-depth study on the customer relationship management of this company.The research first an...