25年WP视觉传达设计-每味每客麻辣烫视觉识别系统设计-4.210-11375.docx

IIAbstractWith the rapid growth of China's catering market, competition in the spicy hot pot industry has intensified, making brand image a key factor in differentiation. Each Flavor Spicy Hot Pot has secured a certain market share through its unique flavors and service, but it faces challenges such as an incomplete image recognition system and a strong emphasis on traditional styles, which makes it difficult to create a memorable brand in a highly compe...