25年WP视觉传达设计-珍野红姑娘菇茑系列产品包装设计-9.890-7920.docx

IIAbstractWith the in-depth promotion of the country's rural revitalization strategy, the northeast region, as an important agricultural production base, urgently needs innovation in the packaging design of its characteristic fruits. At present, many fruit packaging faces problems such as serious homogenization, lack of attractiveness and cultural connotation, which not only affects consumers' purchasing decisions, but also limits the expansion of local agricultura...